Key Points
  • Cultivating grassroots participation and encourage physical activity: challenging the stereotype and fostering engagement
  • Overcoming cultural barriers and organisational structures to ensure progression and retention of women to leadership positions
  • Equalising the gender pay gap and challenging organisations to strive for equal prize money and treatment
  • Exploring the Duty of Care and supporting mental health of women in sport
  • Accelerating diversity at board level: Gain regional perspective from Sport Wales


Overview

Westminster Insight's Equality for Women in Sport Conference brings together key decision makers and leading sports practitioners to discuss inclusion, support and the potential for womens sport.

    Confirmed speakers:

  • (Chair) Dr Barbara Walsh, Director Sport Studies, Leisure and Nutrition, Liverpool John Moores University
  • Anna Kessel MBE, Women’s Sport’s Editor, The Telegraph, and Co-founder, Women in Football
  • Joanna Adams, CEO, England Netball
  • Kate Nicholson, Head of Insight and Innovation, Women in Sport
  • Stuart Fuller, Chairman, Lewes FC
  • Lorraine Denman, Founder, The Ellie Soutter Foundation
  • Owen Burgess, Founder, Sport Wales
  • Jane Purdon, CEO, Women in Football
  • Vivienne Aiyela, Non-Executive Director, London Football Association
  • Katy Bowman, Senior Sponsorship Partnerships Manager, Barclays
  • Nick Read, Managing Director of the Vitality Programme, Vitality
  • Melanie Timberlake, Head of Coach Development, Ikkaido *Winner of Disability Coach of the Year at the 2018 UK Coaching Awards*
  • Shaheen Bi, Director of Projects, Sporting Equals
  • Vince Mayne, CEO, BUCs
  • Beth Jones, Lecturer in Psychology, Nottingham Trent University


Our first Keynote includes Anna Kessel MBE, who will be updating you on The Telegraph’s ‘Girl, Inspired Campaign’, by evaluating the successful strategies that have driven female participation and closed the gender sports gap in schools. She will also discuss increasing online coverage to improve the profile of girls and women in sport.

Our specially selected case study and second keynote speaker Jo Adams, England Netball, will share practical insights into raising the profile of women in sport through sponsorship and investing in the coverage of Women’s Sport through effective marketing.

You will also hear from Stuart Fuller, Chairman, Lewes FC on their pioneering Equality FC programme that has delivered pay parity for male and female players, the first professional or semi professional club to achieve this milestone.

Listen to insightful strategies of how women in sport are striving for equal prize money, breaking down barriers, elevating more women to board level, and empowering women to fight for their promotion. We will also explore the crucial challenge of measuring diversity and inclusion, and encouraging BME Women to apply for leadership positions.

Join successful women from across the sporting world, and leave this conference feeling motivated, inspired and empowered. You will take away actionable and practical insights that will enable you to drive the agenda for change.

Agenda
Start

09:00 - 09:35
Registration and Coffee

 

09:35 - 09:40
Chair's Opening Remarks

 

Speakers

Dr Barbara Walsh Director Sport Studies, Leisure and Nutrition Faculty of Education, Health and Community, Liverpool John Moores University

Read profile


09:40 - 10:00
Keynote 1: Introducing Telegraph Women’s Sport and Girl, Inspired Campaign

 
  • Discussing the profile of women’s sport in the media and the role it can play to drive female participation
  • Campaigning on key issues from the grassroots to elite, including successful strategies to close the gender sports gap in schools and ensuring equality of opportunity through initiatives, such as the Sports Action Plan
  • Empowering young girls and inspiring physical activity by developing self confidence in PE

10:00 - 10:10 Questions and Discussion

Speakers

Anna Kessel MBE Women’s Sport’s Editor, The Telegraph, and Co-founder, Women in Football

Read profile


10:10 - 10:40
Encouraging Physical Activity and Role Models in Different Girls and Women

 
  • Discussing the attitudes of female participation in physical activity from a young age, and how to positively influence them
  • Ensuring culturally relevant role models by breaking down the barriers to female physical activity and facilitating accessibility for minority groups
  • Challenging the stereotype: fostering engagement with boys and men, tackling unconscious bias and improving social cohesion

10:40 - 11:00 Questions and Discussion

Speakers

Beth Jones Lecturer in Psychology, Nottingham Trent University

Read profile

Shaheen Bi Director of Projects, Sporting Equals

Read profile

Vince Mayne CEO, BUCs

Read profile


11:00 - 11:30
Networking and Coffee Break

 

11:30 - 11:55
Keynote 2: Case Study - Raising the Profile of Women in Sport through Sponsorship: England Netball's Journey

 
  • Exploring how women's sport can successfully commercialise its assets and realising the value in doing so
  • Investment in the coverage of Women's Sport and marketing effectively

11:55 - 12:10 Questions and Discussion

Speakers

Joanna Adams CEO, England Netball

Read profile


12:10 - 12:40
Commercialising the Assets of Women's Sport

 
  • Understanding what has driven the increase in commercial investment
  • What commercial investors look for and how sponsorship can be gained
  • Equalising the gender pay gap and challenging organisations to strive for equal prize money and treatment
  • Re-investing into grassroots to drive equal participation in both girls and boys

12:40 - 12:50 Questions and Discussion

Speakers

Katy Bowman Senior Sponsorship Partnerships Manager, Barclays

Read profile

Stuart Fuller Chairman, Lewes FC

Read profile

Nicholas Read

Read profile


12:50 - 13:50
Lunch and Networking Break

 

13:50 - 14:15
Sport Wales: Implementing Policy to accelerate Board Diversity

 
  • Breaking down the barriers to get more women elevated to board level
  • Tackling bias and ensuring a fair recruitment process
  • Utilising social media to enhance women in leadership

14:20 - 14:30 Questions and Discussion

Speakers

Owen Burgess Senior Officer, Sport Wales

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14:30 - 15:00
Fostering Leadership and Encouraging all Women into Leadership Positions

 
  • Women in Sport report states that 40% of women experience gender discrimination in the sport industry - how are we tackling the stigma around women as leaders?
  • Influencing a socio-culture change at all levels of an organisation
  • Empowering women to fight for their promotion
  • Measuring diversity and inclusion within an organisation and encouraging more BME women to apply for leadership positions

15:00 - 15:20 Questions and Discussion

Speakers

Vivienne Aiyela Non-Executive Director, London Football Association

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Kate Nicholson Head of Insight and Innovation, Women in Sport

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Jane Purdon CEO, Women in Football

Read profile


15:20 - 15:35
Spotlight Session: Exploring the Duty of Care

 
  • How do we support mental wellbeing?
  • Exploring the pressures on women in sport
  • Sharing best practice: Exploring strategies and case studies that have supported women in participating, leading, and coaching, allowing the continuation and development of their journey
In this interactive session, participants will engage in an audience discussion around how to spot issues and understand supporting the mental health of women in sport

15:30 - 15:50 Delegate Discussion

Speakers

Melanie Timberlake Head of Coach Development, Ikkaido

Read profile

Lorraine Denman Sportswoman & Co-founder, The Ellie Soutter Foundation

Read profile

Dr Barbara Walsh Director Sport Studies, Leisure and Nutrition Faculty of Education, Health and Community, Liverpool John Moores University

Read profile


15:50 - 16:00
Chair's Closing Remarks

 

Speakers

Dr Barbara Walsh Director Sport Studies, Leisure and Nutrition Faculty of Education, Health and Community, Liverpool John Moores University

Read profile


End

Speakers

Joanna Adams CEO, England Netball

Read profile

Vivienne Aiyela Non-Executive Director, London Football Association

Read profile

Shaheen Bi Director of Projects, Sporting Equals

Read profile

Katy Bowman Senior Sponsorship Partnerships Manager, Barclays

Read profile

Owen Burgess Senior Officer, Sport Wales

Read profile

Lorraine Denman Sportswoman & Co-founder, The Ellie Soutter Foundation

Read profile

Stuart Fuller Chairman, Lewes FC

Read profile

Beth Jones Lecturer in Psychology, Nottingham Trent University

Read profile

Anna Kessel MBE Women’s Sport’s Editor, The Telegraph, and Co-founder, Women in Football

Read profile

Vince Mayne CEO, BUCs

Read profile

Kate Nicholson Head of Insight and Innovation, Women in Sport

Read profile

Jane Purdon CEO, Women in Football

Read profile

Nicholas Read

Read profile

Melanie Timberlake Head of Coach Development, Ikkaido

Read profile

Dr Barbara Walsh Director Sport Studies, Leisure and Nutrition Faculty of Education, Health and Community, Liverpool John Moores University

Read profile


Venue details

Crowne Plaza London - The City 19 New Bridge St, London EC4V 6DB

Venue website

Crowne Plaza London - The City

Westminster Insight

Tel: 0845 647 9000
Email: info@westminsterinsight.com

1 Northumberland Avenue, London, WC2N 5BW

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