Key Points
  • Exploring the key trends, data and bigger picture to map the current state of diversity in sport
  • Creating cohesive sporting communities by combating race and faith-based discrimination
  • Empowering marginalised communities by increasing visible BAME representation in positions of power
  • Reviewing recruitment strategies to improve diverse representation in sport media and coaching
  • Breaking down barriers: shifting perception, eroding stereotypes and achieving success


Overview
Expert Speakers:

  • (Chair) Professor Binna Kandola, Senior Partner and Co-Founder, Pearn Kandola (Author and Host of Racism at Work Book and Podcast Series)
  • (Keynote) Chris Grant, Independent Board Member, Sports England
  • Arun Kang, Chief Executive Officer, Sporting Equals
  • Vivienne Aiyela, Non-Executive Director of Football, The London Football Association
  • Saima Hussain, Rugby Player and Sport Development Officer, Bradford (First Asian Female Rugby League Player)
  • Sabiha Majeed, Chair, Muslim Women’s Sport Foundation (MWSF)
  • Tajean Hutton, Grassroot Manager, Kick It Out
  • Wendy Sloane, Course Leader Journalism, London Metropolitan University
  • Kadeem Simmonds, Sport Editor, Morning Star (UK's first black sports editor for a national newspaper)
  • Dr Leanne Norman, Reader, Leeds Beckett University
  • Steve Smith, Executive Director of Content, Productions and Operations, Sky Sports
  • Dr Marlon Moncreiffe, Senior Lecturer, University of Brighton (Creator of Made in Britain)
  • Dave Rich, Head of Policy, Community Security Trust


Reports of discrimination in both professional and grassroot football have risen by 32% in the 2018/19 season. Afro-Caribbean children are more physically literate than any other ethnic group yet are the least active demographic. In 2018 there was only 1 black writer across 63 roles at the FIFA World Cup. Attend this event to learn how to combat discrimination, enable greater access to sports and increase BAME representation in sports media, coaching and leadership.

Westminster Insight’s Race and Cultural Diversity in Sport Half-day Forum will feature contributions from national sporting bodies and grassroot organisations discussing how to take action to increase diversity and eliminate race and faith-based discrimination.

Hear from leading sport researchers on how to effectively break the cycle of underrepresentation of visible ethnic minorities in coaching. Network with industry experts and change agents to discuss how leaders in sports can meaningfully invest in diversity by reviewing recruitment strategies, setting ambitious diversity targets and proactively engaging marginalised communities.

Our Breaking Down Barriers session will showcase inspiring sporting role models, sporting pioneers and pathfinders from across the UK, who continue to counter cultural stereotypes, shift perception and raise the aspirations of underrepresented communities in all areas of sport.

Agenda
Start

08:30 - 09:00
Registration, Coffee and Networking

 

09:00 - 09:10
Chair’s Opening Remarks

 

Speakers

Professor Binna Kandola Senior Partner and Co-Founder, Pearn Kandola

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09:10 - 09:50
Keynote Address: Breaking down barriers to achieving racial and cultural diversity in sport

 

  • Exploring racial and cultural diversity in sport to empower the sector into leading the diversity agenda
  • Achieving step-changes in the representation of BAME individuals in all areas of sport 
  • Recognising the social and health benefits of sport to incentivise ethnic minority participation
  • Adopting diversity strategies informed by statistical data to empower grassroots initiatives, raise the aspirations of underrepresented communities and counter cultural stereotypes
  • Reviewing the relationship between the geographical distribution of sporting bodies and BAME communities to increase participation

    Questions and Discussion: 09:40 – 09:50 

Speakers

Chris Grant Board Member, Sports England

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09:50 - 10:30
Improving diversity at a leadership level to positively impact representation across all levels of sport

 

  • Adopting inclusive recruitment processes to create diverse talent pipelines
  • Identifying and mentoring talented BAME individuals to provide sustainable leadership pathways
  • Making equality the responsibility of all leaders to support ethnic minorities in the workplace 
  • Recognising intersectionality in sport diversity and inclusion issues to improve representation for all
        Questions and Discussion: 10:20  10:30 

Speakers

Vivienne Aiyela Non-Executive Director of Football, London Football Association

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Arun Kang CEO, Sporting Equals

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10:30 - 11:10
Panel Discussion: Combating race and faith-based discrimination to build inclusive sport communities

 
  • Exploring discrimination in both professional and amateur level sports to combat racism, islamophobia and antisemitism 
  • Collaborating with grassroot sport clubs and charities to integrate communities, develop the aspirations of marginalised communities and encourage participation 
  • Increasing cultural awareness within sport bodies and clubs to reduce religious and cultural barriers to participation in sports
  • Utilising social media to combat online abuse, counter discriminatory speech and create inclusive communities

Speakers

Sabiha Majeed Chair, Muslim Women Sports Foundation (MWSF)

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Tajean Hutton Grassroot Manager, Kick It Out

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Dave Rich Head of Policy, Community Security Trust

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11:10 - 11:40
Coffee and Networking Break

 

11:40 - 12:10
Encouraging grassroot participation to tackle underrepresentation in coaching

 
  • Exploring the importance of visible role models in coaching to increase diversity, shift perception and empower BAME communities
  • Increasing access to courses and recruitment streams to encourage ethnic minorities to pursue coaching careers
  • Improving cultural awareness to discourage physical and cultural stereotyping
  • Discussing the transformative power of coaching in local communities to increase grassroot participation

    Questions and Discussion: 
    12:00 – 12:10 

Speakers

Dr Leanne Norman Reader in Sport Coaching, Carnegie School of Sport, Leeds Beckett University

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12:10 - 12:50
Panel Discussion: Prioritising diversity to ensure inclusive media coverage and engage wider audiences

 

  • Championing diversity in sports media by setting bold diversity targets, proactively engaging marginalised communities and investing in diverse talent pipelines
  • Increasing the number of BAME pundits, editors and producers to minimise bias portrayals of marginalised communities in sport
  • Empowering voices on social media platforms to highlight experiences of discrimination without censorship

Speakers

Wendy Sloane Course Leader - Journalism

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Kadeem Simmonds Sport Editor, Morning Star

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Steve Smith Director of Competition and Regulatory Strategy, Lloyds

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12:50 - 13:30
Case Study Panel: Exploring the real-life experiences of marginalised individuals breaking down barriers in underrepresented spaces, sports and roles

 
Spotlighting the role of visible sporting role models, sporting pioneers and pathfinders who continue to counter cultural stereotypes and raise the aspirations of marginalised communities. Featuring contributions from England’s first Asian female rugby league player, creator of “Made in Britain” spotlighting the histories of Black-British cycling champions and more.

Speakers

Saima Hussain Ex-Rugby Player and Sports Development Officer, Leeds & Bradford

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Dr Marlon Moncreiffe Senior Lecturer, University of Brighton

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13:30 - 13:40
Chair’s Closing Remarks

 

Speakers

Professor Binna Kandola Senior Partner and Co-Founder, Pearn Kandola

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End

Speakers

Vivienne Aiyela Non-Executive Director of Football, London Football Association

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Chris Grant Board Member, Sports England

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Saima Hussain Ex-Rugby Player and Sports Development Officer, Leeds & Bradford

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Tajean Hutton Grassroot Manager, Kick It Out

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Professor Binna Kandola Senior Partner and Co-Founder, Pearn Kandola

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Arun Kang CEO, Sporting Equals

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Sabiha Majeed Chair, Muslim Women Sports Foundation (MWSF)

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Dr Marlon Moncreiffe Senior Lecturer, University of Brighton

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Dr Leanne Norman Reader in Sport Coaching, Carnegie School of Sport, Leeds Beckett University

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Dave Rich Head of Policy, Community Security Trust

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Kadeem Simmonds Sport Editor, Morning Star

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Wendy Sloane Course Leader - Journalism

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Steve Smith Director of Competition and Regulatory Strategy, Lloyds

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Venue details

Central London


Speakers
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